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John66

Is it legal for advertising a threesome dating app on billboard in LA?

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We are going to advertise our threesome app on the billboard in LA. I am wondering:

1. Is it legal to advertise such dating app(a dating app for singles and couples who are interesting in a threesome) in LA? Does it conflict with the local law?

2. We are going to use the slogan"Three is better than two" for the advertisement. But it seems that there is a novel named "Three is better than two".  is it legal to use the slogan?

 

Thanks in advance!

 

John

 

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I found two novels with that title:

 

https://www.amazon.com/Three-Better-Than-Amanda-Martinez-ebook/product-reviews/B0722RKSCM

 

https://archiveofourown.org/works/11015988/chapters/24546837

 

And a movie:

 

https://cocatalog.loc.gov/cgi-bin/Pwebrecon.cgi?v1=19&ti=1,19&Search_Arg=three is better than two&Search_Code=FT*&CNT=25&PID=QHd8S1OEkpw_8bvCoLpSoVyOwRKAx&SEQ=20190426122330&SID=2

 

Looks pretty generic to me but, as always, if you are hoping to make money with your app, an investment in an intellectual property attorney is recommended.

 

Nothing attracts lawsuits faster than making money off of something that somebody else thinks that they should be making the money off of.

 

 

 

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Thanks so much for your reply. #PayrollHRGuy and #adjusterjack.  One of our competitors is using the slogan "Three is better than two" on their website.  It seems that they do not own the copyright. Is it risky for us to use the slogan on the billboard?  Or shall we register the Trademark before we use it on the billboard?

 

 

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That a competitor is already using the phrase makes this a lot more serious. I don't know if a phrase like that can be subject to copyright or trademark protection. But if it can, it doesn't need registration to have protection.

 

At this point you really do need to consult an intellectual property lawyer. What you pay him will be a mere fraction of the money it would cost you to defend a lawsuit.

 

 

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There is nothing illegal about what you described.  Nor is there any trademark issue as to any novel.  If a competitor is using the same slogan, then you're looking for trouble.  Find a new slogan.

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